Bloomers huge order from Japan covered by the BBC
Bloomers was delighted when BBC East Midlands Today recently decided to focus on their story about supplying 15,000 Bakewell Puddings to a Japanese food festival.
It all came about when Bloomers released a news article to the press about its success in winning a very large order to supply their famous puddings to two British food festivals held in Osaka and Hakata.
On receiving the press release, the BBC were immediately in touch and arranged for one of their reporters to visit the shop and the bakery to speak to Richard and Esplin about the order.
The result was fantastic segment on East Midlands Today which you can watch in full below…
The Full Press Article
Big in Japan: Craft Bakery Receives Order for 14,800 Bakewell Puddings from Japan
Bloomers Craft Bakery sits in the picturesque town of Bakewell, Derbyshire and is the birthplace of Bloomers Original Bakewell Pudding®.
In January, bakery owners Richard Nealon and Esplin Chapman were approached by Hankyu Dept Stores about taking part in their annual British Food Festival that takes place every October in Hakata and Osaka, Japan.
Naturally delighted at the prospect, discussions began and were led by Mrs Tamao Sako, a best-selling Japanese Cookery Writer who specialises in British Food.
She explained that they were looking for typically British artisan goods as the Japanese are very sophisticated when it comes to their food, accepting only the most authentic and highest quality ‘British’ products.
It wasn’t long before both sides knew the match was perfect, but it came as a bit of a shock to Richard and Esplin when the order size of 14,800 was revealed.
They immediately saw how impractical it would be to export all the ingredients and cook the puddings in Japan, so it was quickly decided that they must be baked in the UK and then sent to Japan.
For that reason, the plan is to bake 1,000 puddings at a time and then transport them to Holdsworth Foods in Tideswell who are specialists in food storage and packaging.
Once complete, the full order will be sent frozen in a sea container, 12,000 nautical miles to Japan from Southampton.
Timing is critical as the journey will take up to 40 days, with an additional 10 days for the puddings to clear customs.
To ensure the puddings are prepared and served exactly as they should be, Richard and his head baker will travel out to Japan in October for the 5-day festival in Hakata followed by the 7-day festival in Osaka.
Both Richard and Esplin hope that if their Bloomers Original Bakewell Pudding® is as well received as Mrs Sako believes it will be, they could find themselves fulfilling many more orders for Japanese clients.
Commenting on the order and the opportunity, Richard Nealon said, “I have to say this is something we’re very pleased and proud to be doing. Going to Japan will be very exciting and we’re really looking forward to getting to understand the Japanese food scene and retail environment.
There are still a few things left to be confirmed – getting all the documentation ready for customs has been very challenging but we’ve already sent a test package of puddings a few days ago just to see how they fare.
Once we have customs clearance, we’ll get the green light and start on the production and the target is to get the order baked, frozen and ready to be shipped out during the first week in August.
The whole experience really has been wonderful so far, and we can’t wait to travel to Japan to discover how the Japanese people like our authentic pudding.”